ApacheCon Europe 2012

Rhein-Neckar-Arena, Sinsheim, Germany

5–8 November 2012

OFBiz – an eCommerce Solution for mid- to large-sized companies

Paul Piper

Audience level:

Wednesday 4:45 p.m.–5:30 p.m. in Press Room


With numerous features and sheer limitless business applications, Apache OFBiz remains a relatively misunderstood framework. The presentation aims to discuss the feasibility of the software for different business sizes and the caveat of having to implement a large-scale business solution.


OfBiz – an all-rounder for everyone or an ideal tool for a specific audience? Apache OFBiz is marketed as an eCommerce System, but the eCommerce App is a special purpose application and makes up for only a small part of the entire system. Apart from eCommerce, Apache OFBiz is a rich enterprise solution, covering all areas of business services - from ERP to Project Management. But its complexity is scary to outsiders on the one hand and confusing for the developers on the other.

Therefore, Apache OfBiz as a whole may not be the best solution for every size of company. But with its enormous size and wide-range of applications it might be an ideal solution for mid- to large-sized companies, which is misunderstood by outsiders and developers.

The outline of the talk is: 1. Brief architectural description of the possibilities of OfBiz 2. Highlight the main functions of OfBiz 3. The main target groups for OfBiz implementations 4. Discussion on how OFBiz is currently perceived 5. How to simplify OfBiz for consumers and developers